Since 2025 Lucia Merlo Milano has been collaborating with WovLabs . This high-tech startup combines the technologies of the “Internet of Things” (smart “things”) with the “Blockchain” , a cutting-edge identification and certification system that has made cryptocurrencies and digital works of art possible. WovLabs authenticates the genuine products of the most loved brands through the creation and verification of the Digital Passport ; the technology they use allows any physical object to be associated with a unique digital identity which is therefore, like every one of our products, unique and unrepeatable! This guarantees the safety and authenticity of the object. It doesn't end there: thanks to the tags implemented by WovLabs, brand customers are able to interact with the brand, transforming the product and inserting it into an ecosystem that elevates the connection with the customer through digital ownership.

The new Bags are in fact equipped with a system through which it is possible to verify all the details, the truthfulness of the owner and, above all, the authenticity! It will be sufficient to use your phone and place it on the internal flap: by activating the NFC communication of your device, a notification will appear that will allow you to view the Digital Passport of your bag, without the need for any app! Simply open the link and you will see the photograph and complete details of your bag, starting from the production date and arriving at materials, quality control verification and other information. It does not end there: if the bag has not been previously claimed (as will be the case for any new bag) it will be possible to obtain digital ownership and, by creating an account, manage the digital counterpart of the product at any time.

By doing so you will not only be able to verify the authenticity of any Lucia Merlo product even at retailers and on the second hand market, but you will be able to report your product as lost or stolen , a notification will appear when the tag is scanned by someone else, or relinquish ownership so you can resell your Lucia Merlo Bag yourself!

Finally, by creating an account, you will be able to receive exclusive offers dedicated to owners of the latest generation of Bags. What are you waiting for? Discover our new products equipped with technology on our e-commerce now: